A LITTLE NOTE. A LOT OF MY MARKETING HAS CHANGED because of a new template I’m using for my website, social media changes and major changes to the way Google generates search results. This has meant a huge shift in how I do things. I will be creating new tutorials about marketing (by October 20, 2014). Stay tuned!

Here is the video about principles for creating an online portfolio to attract your target market:

Another piece of advice… always have a few friends (including non-photographers) take a look at your portfolio. Ask them for a gut reaction of “yes” or “no” – a decision you can ask them to make within a second of looking at the photo. Sometimes you’ll like an image because you have a great memory of the moment, or because you know it was technically challenging. However, a potential client is going to form an instant decision about if she/he likes your work and won’t have this background knowledge. Also, some of my clients have certain favorite images from their own weddings (again, based on the memory of the moment captured or maybe the photo is super flattering). It’s awesome when your clients love their photos. However, the images in your online gallery need to be designed to attract future clients. And future clients will look through your work quickly. They will just know what they like or don’t like. Be open minded and accept that some photos won’t sell your work as well as others.


I just created a new blog & online portfolio at http://www.funkytownphotography.com. If you browse through my new portfolio galleries you’ll notice that I’m still color blocking; however, I am “cleansing the palette” with black and whites. My previous gallery looked okay with several black and whites in a row. My friend Eunice noticed that because my new galleries are played as a slideshow that the black and whites placed one-after-the-other weren’t as visually compelling. I took her advice and I switched it up. I still did some color blocking (as suggested in the video); however, I’d place two or three complementary colored images and then two or three black and whites, then two or three orange-toned images, then two or three black and whites, two or three blue-toned images, and two or three black and white, etc.